Spruce up your content this spring
Yes, spring has finally sprung. It’s time to banish your bobble hat, shelve your scarf and wave goodbye to that heavy winter coat. It’s out with the old and in with the new.
It’s time to pull out your paint brush, deep clean your cupboards and freshen up your flower beds.
As you wave goodbye to your winter woollies and say hello to the (slightly!) warmer weather, it’s also a great time to think about spring cleaning your content.
Spring is the season to start sowing the seeds for a successful year ahead, so tend to your content today for a blooming great year.
Content review
Spring is a season of transition; it’s a great time of year to review your business’ content and ensure that it remains up to date and relevant.
It’s a time to reflect, react and reorganise.
Do you still offer the same services? Do you offer more?
Is your business still being aimed at the same audience? Or do you need to rethink your key messages and retarget them?
Even if your business model is still the same, take a look at what your competitors are doing. How are they presenting their brand? If it’s fresher and more engaging then yours, maybe it’s time to consider a content makeover.
Clean up your website content
Is your web content more drab than fab? Could it do with freshening up?
Your website is your business’ shop window. You wouldn’t keep the same tired display up year after year, would you?
Fresh content will sharpen your image and keep it current. Don’t simply build a website and let it go stale, make sure your content stays fresh and current all year round. Read more about the importance of reviewing your online presence in Corny Content the Hidden Costs.
Fresh content will sharpen your image and keep it current.
Stale content can stunt your business’ growth. Keep your content fresh and make sure you stay in style this spring.
Content marketing strategy
Is it time to blow the dust off your long-forgotten blog and watch it blossom into something beautiful and beneficial?
Don’t let the blog you started at the beginning of the year wither away. It’s bad for business.
It looks untidy and frankly a tiny bit depressing. Keep it well maintained and you’ll reap the benefits later.
Even if you’ve been posting regularly, go through your old posts and make sure any links that feature in your content are working properly. If you have broken links in your posts that no longer take your reader anywhere, your reader won’t regard you as a reliable source. Fix them.
Whilst you’re trawling through past posts, it may be a good idea to lighten the load, too.
If content is king, then quality content is most certainly queen — and we all know who really wears the trousers. Get rid of any substandard blog posts and focus on fresh ones.
If content is king, then quality content is most certainly queen.
Stale content will see you slide down Google’s rankings faster than the speed of sound…well, maybe not that fast, but quite quickly.
There are a whole host of reasons why blogging is brilliant for business, read some of them in A New Year, A New Content Strategy.
Breathe new life into your blog this spring and beat the competition.
Get your business out and about
As the weather starts to warm up and we all emerge from underneath our 20-tog duvets, we naturally feel more inclined to get out and about and socialise. Why not get your business back in the fray?
Have your customers forgotten you exist over the cold winter months?
Then maybe it’s time to think about email marketing or maybe creating a regular newsletter to let your customers know what you’re up to and how brilliant you are.
Tend to your content today and watch your business blossom.
So, before you pull out that paint brush, deep clean those cupboards or freshen up those flower beds, think about spring cleaning your content first.
A bit of sprucing up this spring will ensure that your business thrives for the rest of the year.
If you need help creating quality content for your digital or print communications, why not get in touch to find out how we can help your business bloom? Say hello today!
Laura