Looking to build trust with your website visitors, become known as an authority in your industry and, ultimately, to make more sales? If you are, your business needs an inbound marketing strategy.
But what is inbound?
At its heart, inbound is about providing helpful advice to your target audience. It’s about positioning yourself, so your prospects find you, trust you and come back to you when they need your products or services.
Unlike interruptive, outbound marketing methods, like cold calling, emailing, and flyer dropping, inbound marketing aims to attract your ideal customers with engaging, educational content.
Your prospects don’t want to be sold to. They want answers to their problems and helpful advice when they need it.
Need help educating your target audience with regular, engaging content? Call us on 01782 914155 to discuss your inbound marketing strategy.
How Does Inbound Marketing Work?
Inbound marketing attracts customers to your business through the relevant, educational content you create. Whether that’s in the form of blog articles, eBooks or printed literature, the useful content you produce will help to build trust with your audience and establish your business as an authority in your field.
The inbound approach positions your business as knowledgeable, helpful and open. And as a trusted resource and an empathetic advisor, your company is sure to win business over your competition.
Create valuable content, build better customer relationships and win more business.
What’s Valuable Content?
Valuable content is content that empowers your customers; it offers them something constructive, informative and interesting.
But to create content that’s of value to your target audience, you’ll need to know who your audience is and what their potential problems might be. When you understand this, you’ll be able to help solve their problems, offer them something of value and create marketing that builds lasting relationships.
Along with understanding who you’re creating content for, you’ll also need to create content for every stage of the buyer’s journey. So you successfully move your prospects from the awareness stage to the consideration stage and then onto the decision stage.
Why Does Inbound Marketing Matter?
Inbound marketing matters because the more helpful content you produce, the more chance you have of being found first.
Relevant optimised content will help your business do better in the SERPs (search engine results pages). And the higher up the SERPs you are, the more likely you are to be found by someone who’s searching for an answer, advice, or the products or services you offer.
Give Your Prospect Something
Give your customers a positive experience of your business by providing helpful, informative content that addresses a concern or problem they may have, and you’ve got a much better chance of them buying from you when they’re ready.
Publishing quality content in the form of blog articles, downloadable whitepapers or even something a little longer and more in-depth, like an eBook, helps to build trust with your prospects and to raise the profile of your business.
Content marketing, along with customer reviews and case studies, helps to position your business as an authority. It tells your target audience you know your stuff, you’re helpful and you’re the obvious choice when they need what it is you’re selling.
Educate your audience and offer them something useful.
Gaining a Loyal Customer
Inbound marketing is relationship building. Your new customer has come to you; they’ve chosen you. And because the process has been on their terms, there’s a better chance they’ll be back.
And don’t forget, even after your prospect has become a customer, keep the useful advice and conversations going in the form of email marketing. Pop informative emails into their inbox and continue to offer them valuable, appealing content.
So, get found first, give your visitor something of value, and there’s a good chance your prospect will stick with you and become a loyal customer.
Fancy a Chat about Your Inbound Marketing Strategy?
If you need help creating educational content, engaging your audience and turning visitors into customers, we’d love to help. Get in touch for a chat today, on 01782 914155.