Blog writing is brilliant for business and is essential to your SEO strategy. A quality blog will keep your audience engaged, position you as an expert in your field and help build trust with your prospects. So it’s no surprise that B2B marketers who use blogs generate a staggering 66% more leads than those who …
Learn how to write faster, without continually stopping to edit your work, and your writing will thank you. Really, it will. Just pick up your pen (I’m old fashioned that way!) and start writing. Let your ideas flow without interruption. Don’t worry at this stage about sentence structure, paragraph length, or being pernickety with punctuation. …
Writer’s block can strike unexpectedly at any time. Suddenly you’re sitting down with your fingers hovering over the keyboard and realising you just don’t know where to start. Be it when writing your business blog, an essay, or even an email. It may be tempting in this situation to start to procrastinate or turn to …
Creative Constipation: How to Beat Writer’s Block Read More »
Is starting a sentence with a conjunction okay? I was asked this question recently by a client, which has prompted me to write this blog. My answer to my client was: forget what you were taught in school about never starting a sentence with a conjunction. In the world of copywriting, it’s about getting your …
