Is starting a sentence with a conjunction okay? I was asked this question recently by a client, which has prompted me to write this blog. My answer to my client was: forget what you were taught in school about never starting a sentence with a conjunction. In the world of copywriting, it’s about getting your …
5 Reasons Why I Love Being a Copywriter  I’ve always loved writing. Ever since I could hold a waxed crayon, writing was the way I expressed myself more clearly — to myself and others. I was the note writer, the diary keeper and the book hoarder. And I still am. Even now, as a …
Copywriting Update – January 2017 As we nibbled nervously on our stale mince pies, blank spreadsheets stared back, and the new diary sat silently waiting to be filled. It was the first day back in the office after the Christmas break — the start of a whole new year. We had a great year last …
Keep Your Copywriting Clanger Free Need copy that connects to your audience and converts your readers into customers? About to start writing your marketing literature for the new year? Like to avoid a copywriting clanger at all costs?  Well-written copy communicates your story, reels your reader in and gets them to buy what you’re …
How to write a MEGA Meta description Is your website ranking well but not getting many visitors? Do you have a well-designed site that’s bursting with brilliant content but not getting many clicks? Are you looking for an easy way to increase your click-through rate? Then look no further than the humble Meta description. The …
3 easy ways to boost your blog traffic Are you spending hours writing interesting blog articles? Are you posting regularly but only seem to have a handful of readers? Are you getting increasingly frustrated that your brilliant blog posts are receiving no traffic? Maintaining a blog is hard work and a long-term commitment. And of …
Spruce up your content this spring Yes, spring has finally sprung. It’s time to banish your bobble hat, shelve your scarf and wave goodbye to that heavy winter coat. It’s out with the old and in with the new. It’s time to pull out your paint brush, deep clean your cupboards and freshen up your …
5 reasons why you should engage a copywriter Do you run your own business? Or do you head up a department? If so, you’re a great manager, organiser and an expert in your field. You’re the sort of person who makes things happen, so you’re probably juggling a lot of balls. In other words, you’re …
In the dog-eat-dog world of work, your CV needs to deliver some bite. Make silly mistakes and your chances of that dream job are all but a big bowl of Butcher’s meaty chunks. Having had the pleasure recently of rewriting a couple of CVs for some lovely clients, we thought we’d write a blog about …
