Privacy Policy
This Privacy Policy outlines how we collect, use, store, and protect your personal information when you access and use our online gaming platform. We are committed to maintaining the highest standards of data protection in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our services, you acknowledge that you have read and understood this policy. Last updated: January 28, 2026
Information We Collect
We collect various types of information to provide you with a secure and personalised gaming experience. The information we gather falls into several categories, each serving specific purposes related to account management, regulatory compliance, and service improvement.
| Data Type | Examples | Collection Method |
|---|---|---|
| Personal Information | Name, address, email, phone number, date of birth | Registration forms, account verification |
| Financial Data | Payment methods, transaction history, withdrawal requests | Payment processing, account funding |
| Gaming Activity | Bet history, game preferences, session duration | Platform usage, gameplay tracking |
| Technical Information | IP address, browser type, device information | Automatic collection, cookies |
Legal Basis for Processing
We process your personal data based on several legal grounds under UK GDPR. Our primary legal basis is contractual necessity, as we require certain information to provide our gaming services and maintain your account. We also process data for legitimate interests, including fraud prevention, responsible gaming measures, and service improvement. Additionally, we have legal obligations under UK Gambling Commission regulations that require us to collect and maintain specific customer information for anti-money laundering and player protection purposes.
How We Use Your Information
Your personal information serves multiple purposes within our gaming platform. We use this data to create and manage your account, process deposits and withdrawals, and ensure compliance with UK gambling regulations. The information also enables us to provide customer support, implement responsible gaming tools, and detect fraudulent activities. We analyse gaming patterns to enhance our services and may use your contact details to send important account notifications or promotional offers, subject to your communication preferences.
- Account creation and management
- Payment processing and financial transactions
- Identity verification and age confirmation
- Fraud prevention and security monitoring
- Responsible gaming implementation
- Customer support services
- Regulatory compliance reporting
- Service improvement and personalisation
Data Sharing and Third Parties
We share your information with carefully selected third parties who assist us in providing our services. Payment processors handle financial transactions, while identity verification services help us comply with Know Your Customer requirements. We work with technology providers for platform maintenance and security services for fraud prevention. All third parties are bound by strict confidentiality agreements and must comply with UK data protection standards. We may also share information with regulatory bodies, law enforcement agencies, or other authorities when legally required or to protect our legitimate interests.
Cookies and Tracking Technologies
Our platform uses cookies and similar technologies to enhance your gaming experience and ensure optimal functionality. Essential cookies are necessary for basic platform operations, including account login and game loading. Analytics cookies help us understand user behaviour and improve our services. We also use functional cookies to remember your preferences and settings. Marketing cookies may be used to deliver personalised content and promotional offers. You can manage your cookie preferences through your browser settings, though disabling certain cookies may affect platform functionality.
Data Security Measures
We implement comprehensive security measures to protect your personal information from unauthorised access, disclosure, or misuse. Our security framework includes advanced encryption protocols, secure server infrastructure, and regular security audits. Access to personal data is restricted to authorised personnel who require such access for legitimate business purposes. We maintain robust backup systems and disaster recovery procedures to ensure data integrity and availability.
- SSL encryption for data transmission
- Secure database storage with access controls
- Regular security assessments and penetration testing
- Employee training on data protection practices
- Incident response procedures for potential breaches
- Multi-factor authentication for sensitive operations
Your Rights and Choices
Under UK data protection law, you have several rights regarding your personal information. You can request access to the personal data we hold about you and obtain a copy of this information. You have the right to correct inaccurate data and, in certain circumstances, request deletion of your information. You may also object to processing of your data for marketing purposes or request restriction of processing in specific situations. Where technically feasible, you can request data portability to transfer your information to another service provider.
Data Retention Periods
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy and comply with legal obligations. Account information is typically maintained while your account remains active and for a period thereafter to address any potential disputes or regulatory requirements. Financial transaction records are retained for seven years in accordance with UK anti-money laundering regulations. Gaming activity data may be kept for shorter periods unless required for responsible gaming monitoring or regulatory reporting. Upon account closure, we securely delete or anonymise personal data in accordance with our retention schedule.
International Data Transfers
While we primarily process data within the UK, some of our service providers may be located in other countries. When we transfer personal data internationally, we ensure appropriate safeguards are in place to protect your information. We use adequacy decisions recognised by the UK government or implement standard contractual clauses approved by UK authorities. All international transfers comply with UK GDPR requirements and maintain equivalent levels of data protection.
Contact Information and Complaints
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact our Data Protection Officer using the contact details provided on our website. We aim to respond to all inquiries within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection supervisory authority. You can contact the ICO through their website at ico.org.uk or by telephone at 0303 123 1113.
Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or service offerings. When we make material changes, we will notify you through your registered email address or by displaying a prominent notice on our platform. We encourage you to review this policy regularly to stay informed about how we protect your personal information. Continued use of our services after policy updates constitutes acceptance of the revised terms.