Find ways to repurpose your blog content, and you’ll never run out of ways to keep your audience engaged. And you’ll squeeze far more value out of every article you publish, too.
It’s so important to keep communicating with your customers and prospects by offering them useful, quality content – and this is particularly crucial in our current difficult times. But if you’re a small business and sales are sluggish, you may have had to cut your marketing budget temporarily, and this may mean your company isn’t producing content as regularly as it once was.
But whatever you do, don’t allow your audience to disengage with your business.
So, how can you keep communicating with your prospects while you’re not creating any or as much new content?
Repurpose the blog content you already have.
If a content writer has been writing regular blog articles for your business, you’ll have a bank of high-quality content sitting on your site. This content is likely to be a mix of topical pieces and evergreen content.
Evergreen content is the type of content that doesn’t date; it remains relevant and useful to your target audience for years after it was initially published. Evergreen blog articles will work particularly well when looking for content to repurpose.
Repurposing your blog content is something you should always aim to do. Ideally, you should never publish a blog then leave it to fester on your site. To make the most out of your blog writing investment, you should include repurposing your content in your marketing strategy.
Here are a few ways to repurpose your existing content:
Repurpose Your Blog Content by Republishing Your Articles Elsewhere
Pick out your best blogs and post them on other sites, such as Medium or LinkedIn. Do this, and a whole new audience will cast their eyes on your content.
Change the title of your original article slightly before republishing and shorten the piece for LinkedIn.
Create Social Media Snippets
Select a few useful snippets from each of your current blogs to keep your followers on Facebook, Instagram and Twitter engaged.
The best way to create a snippet for social media is with a simple graphic that features the quote (like one of ours below). This will help your message to stand out and be seen by your audience when scrolling.
Communicate Your Content in Another Way
From podcasts and videos to infographics and PDFs, communicate your blog content in other ways, and you’ll be sure to engage new audiences. Different people prefer different mediums. So make the most of your content by communicating in a variety of ways and your investment will work harder for your business.
If you have several blogs articles on one subject, why not combine them to create an eBook or guide? And with a high-value piece of content like this, you’ll even be able to offer it in exchange for an email address.
Repurposing your blog content is a great way to build engagement with your business. And if you’re not already doing it, you should start.
Need help keeping your blog furnished with brilliant content your audience will love? Or need help with your content marketing strategy?
If you’d like us to write regular, SEO-friendly content for your business blog or you’d like some content marketing advice, get in touch on 01782 914155 – we’d love to hear from you.